So almost 22 years ago I started my own boutique marketing company, and about the last 5 1/2 years of that has also been spent as a professional LinkedIn trainer. I train corporations and individuals on LinkedIn all throughout North America. I’m still amazed in 2017 ( Almost 2018) just how many individuals and corporations are not using LinkedIn either at all or properly to generate leads for their companies.
There are so many companies that are doing this and I have to tell you that if you’re not they are stealing all your leads. I know, I know, you’re saying “but LinkedIn is so confusing and hard to use, I have tried to generate leads on LinkedIn with dismal results” I can’t tell you how many times I have heard that one, so here are some tips and tricks to help you through that.
- Your profile, it sucks, you haven’t spent any time on it, your contact information is out of date, links to websites you have on your contact information don’t even work and you even haven’t put your phone number on there. Have you ever gone to a website or even someone’s profile on LinkedIn and thought, Hmmmmm, this person is offering something I want I like to ask him or her a couple of questions. Let me click on their contact and personal info dropdown link. and………………….. where is their phone number or website link, email??????? How am I supposed to call them up and asked them a couple of questions because I really want to hire them. Wait a minute, it’s 2017, I want things fast and I want them now I can’t find any that information. NNNEEEXXTT!!!! That person has all the information in their profile I think I’ll hire them instead.
2. Take Off The Old Bring In The New– So, if you are to ever go to LinkedIn to find an expert on something, let’s say you wanted to find an investment expert, the guy or girl to handle your money, someone who really knows what the F they are doing!You go to their profile and everything looks great, except they used to be a hairdresser or stylist, no no bike courier, no they worked at McDonald’s for three years (Not that there is anything wrong about that) Expect for the fact I wanted a higher a real expert who knows investments. Now I’m kinda wondering, investment expert, maybe they can come to my place and cut my hair and make me burgers afterwards? If you want to position yourself as a certain expert in a certain field and your old expertise really isn’t relevant for that unless it shows that you have skills that those all jobs gave you that can apply to your new position. GET RID OF IT ALLLLLLLLLLLLLLLLL!!!!!!!!!
3. Write articles and comments at least 1-2 times a week in the beginning. I’m going to your profile again and you haven’t written a single article or done anything to let me know your expert. Once again NNNEEEXXTT!!!!
4. Create systems– Everything I do has a system. In my calendar I have the days and times are going to go into my LinkedIn lead generation folder and answer all of the 60 or 70 people every single week who are getting back to me asking me to work with them. I have dozens of premade templates of responses that I can customize, but I’m not typing in it all by hand every single time someone asked me a similar question.
5. When I’m doing an active lead generation campaign for my company, I’m getting anywhere between 5 to 25 new messages of people asking me to engage with them, talk to them, have a coffee with them, set up an appointment with them. Every single day. Sometimes this new system for LinkedIn lead generation that I’ve created work so well I actually have to stop it. So I can catch up and answer everybody.
If you would like any help with your LinkedIn profile, or creating massive amounts of amazing leads on LinkedIn on a regular basis please don’t hesitate to book an appointment with me. I’ve created this brand-new LinkedIn lead generation system that is doing amazingly well for myself and my clients. It works best in the B2B market (Businesses whose target market is other businesses) Even if you just have a quick question I would be happy to answer for free, just connect with me and message me on LinkedIn.,
The Media Calls Allan Fine a “LinkedIn Expert” he has been training individuals and corporations on LinkedIn for almost 6 years and travels across North America on a regular basis to do so. https://www.linkedin.com/in/allanfinecalgary/
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