How Service Businesses Can Rock LinkedIn

Most service businesses depend on slowly built up word of mouth for client acquisition. Of course, referral clients are the best. They come pre-sold on your services. But, that’s a slow way to grow or maintain your business. Not only that, it’s impossible to actually get a business off the ground through referrals. There’s no one to refer anything to you because you haven’t had any customers.

A lot of service businesses that I talk to don’t have a marketing plan in place other than word of mouth. And, as I just stated, that’s problematic. I’d like to make a suggestion to you, if that’s you. Try LinkedIn!

Most folks think of LinkedIn merely as a networking platform. It is that, but it’s so much more! Through LinkedIn, you can connect with over half a billion high earning professionals, many of whom might be interested in the services you sell. Interested? Let me outline for you exactly how you can use LinkedIn to grow virtually any business.

1: Get an account and choose the right level of package for you. Start free, if you want! You may or may not need Sales Navigator. For business purposes, it’s not that expensive, though. Again, you can start getting clients right now with a free account!

2: Target the right audience. If your business is local, then you don’t really need to be targeting people in another country, although don’t push them away, either! Connecting with anyone only grows the number of people that you’re indirectly connected with, and therein lies the magic of LinkedIn!

3: Don’t just wait for business to come to you. You need to consistently be reaching out to your growing network of connections. Don’t spam them. Just intelligently ask them if they would be open to exploring what your business offers.

How to Turn Your Connections into a Tribe on LinkedIn

According to Google’s online dictionary, a tribe is “a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.” Seth Godin popularized the idea of tribes in his book, aptly named Tribes. The idea being that people tend to find each other through the Internet, and also that businesses and thought leaders can take advantage of this phenomenon to sell more of their products and services. So, having said all of that, wouldn’t it be great if you…yes you…could build a tribe for yourself? Fortunately for you, LinkedIn is a great place to do this, and in the rest of this article, I’m going to show you a few things you can do to start to “tribalize” your connections. Do that, and you’ll never lack for business again!

One of the first things you have to do is to build community. You don’t want to just be connecting with people. You want to reach out to them and bring them into your world! You actually do want to build a relationship with them! One of the most important things you can do is to message your connections on a regular basis. And, when they respond, you want to deepen that relationship by actually having a conversation with them! You can easily manage this through messaging. No one’s saying you have to meet a few thousand people at Starbucks over the course of the year. You can be intelligent with this. But, if you want a tribe, you do have to go that extra mile!

The other thing you can do is to provide your tribe with pertinent information. Reports, videos, podcasts, audios of other types, all these things will serve to make people more familiar with you. You really should be considering the video component. And, those videos should show your face! Talking! Acting like a caring pro! To have a tribe means you’re the leader. So, you have to start acting like a leader. Do that and you’ll start getting paid like a leader, too!

A Short Course in How to Use LinkedIn for Business

LinkedIn is the top business networking platform bar none! As of the writing of this article, there are over half a billion LinkedIn users. Unlike some other social media platforms, Twitter for instance, virtually all of these over five hundred million accounts on LinkedIn are real. They’re not fake accounts or bots, for instance. If you want more business for yourself or your company, LinkedIn is THE place to be! All you need now is to understand how to use it properly, and then you can, as they say, write your own check. So, in the rest of this article, let’s talk about how to go about using LinkedIn the right way for business.

The first thing you need to do is to get a significant number of connections. What’s my definition of “significant”? Well, it’s got to be at least over 500! 500 is the magic number on LinkedIn, because LinkedIn shows the number of direct connections you have up to 500 and then when you top that, it keeps showing 500. So, if one person has 498, it will show 498. If someone else has 6,000, it will only show 500. This is also important because the number of people you can reach via searches on LinkedIn grows the more connections you have! Bottom line, start connecting with people!

The next thing you need to do is to write your profile and especially your headline and your profile summary so that it brands you in the best light. So many people on LinkedIn have skimpy profiles! Don’t do that! Use all the space provided and fill out your profile as best you can. I’ve written several articles on the best practices when it comes to LinkedIn profiles. Use search to find them, or if you’re reading this on LinkedIn itself, just message me. I’ll point you to them.

Finally, message people consistently. LinkedIn is a person-to-person networking platform. Most people don’t realize this. It’s made to be used manually. Their API, for instance, allows of very little interfacing with the platform via software. The overall goal is to network with people the same way you would in a BNI or Chamber of Commerce meeting.

Get these three things rolling in your favor, and you’ll turn LinkedIn into a business prospecting machine the likes of which you’ve only dreamed of!