Building a Personal Bond on LinkedIn with Your Audience

Okay, I get it. LinkedIn is all starched shirt stuffy, and no one has any fun. It’s not Facebook, right? This isn’t the place for frivolity, or personality, for that matter. It’s the place where people get—stuff—done. And, all of that is true, but for some types of businesses, freelancers for instance, sharing personal moments on LinkedIn can get you a lot of mileage.

What’s your lifestyle like? Mine? I work for myself. I run a small business. I do have flexible hours and a ton of fun at my chosen career. So, why not show that? It doesn’t matter what you have. Someone else wants it too! If you have a corner office and a two-hour daily commute in your paid for BMW, there’s plenty of people who want that. If you work at home in your pj’s, well there’s a ton of folks who want that too! Letting your proverbial hair down and showing people what your life is really like is a very good personal branding thing to do. Not only that, but because it is personal and because it stands out on LinkedIn, you’ll get a ton of eyeballs on your profile from a much larger group of people. And that, my friend, will translate into more prospects, presentation, and sales.

So, what should you show, and how much should you show? Here’s where we have to remember that LinkedIn’s a business networking site. It’s not edgy like Twitter. You’ll have use some restraint. Also, according to what your profession is, you’ll need to think about what you’re showing people. You wouldn’t want your attorney showing you how he was at home in his pj’s boogie boarding with his kids, would you? But you might go for a video of your attorney and her husband walking down Broadway after a show. In other words, not everything goes, and use your head!

Three Daily Best Practices for LinkedIn Users

Done right, you can get more business and leads out of LinkedIn than you can get to. You have to do some work, though. For instance, you need a complete profile along with a head shot that brands you as a professional, and you’ll need to spend consistent time beefing up your connections. That all lays the ground work. After that all you really need to do is to spend a few minutes on LinkedIn daily. I’ve been a LinkedIn user for years now, and I’ve got this all down to a science. Want to know how I keep my LinkedIn account humming along at peek proficiency? Here’s three things I do daily with almost religious fervor. Do this and you’ll never have to prospect for business again.

Just as with most social media, the first of you daily tasks is to update your status. Just as with Facebook, Twitter, Instagram and other platforms, every day you need to let folks know what you’re up to and what you’re doing. Doesn’t have to be earth shattering. Doesn’t have to even qualify for interesting. You don’t have to give details if details aren’t warranted. Just say something about your normal business day. If you want to get organized about this and save yourself some time, use Hootsuite and load up status updates in advance!

Your next daily task is to check your network and accept inbound connection requests. The more people you’re connected to the better LinkedIn is going to work for you. Each of these requests is taking you one more step towards your goal of turning LinkedIn into a prospecting and business machine. Accept these requests on a daily basis!

Finally, you’re going to want to message people who’ve connected with you and who’ve accepted your own outbound connection requests. Your goal is to build a network, and you can’t do that by being a wall flower and never communicating with anyone!

Do each of these tasks daily and watch your LinkedIn account become your single most important business asset!

Five Steps to Building a Huge Following on LinkedIn

How would you like to be able to create leads and prospects for whatever it is that you sell almost instantly? How would you like to have prospective customers and clients finding you and asking to buy your product or your service without you ever having to lift a finger, do any follow up, or yet another sales presentation? What I’m really asking is this. How would you like to have a ready audience already pre-sold on you and your products and services? If this sounds too good to be true, you don’t really understand the amazing power of LinkedIn. If you know the steps, you can do this on LinkedIn, actually fairly easily. So, what about it? Want to know how you too can build a smashing business on LinkedIn? It’s very simple, and there are only five steps.

First off you need to have a polished profile that is not only complete, but that sells you in advance. Basically, your profile, especially the summary, is your sales letter for you and your business on LinkedIn. Next, you’re going to have to create unique, valuable content aimed at your target audience on LinkedIn. By content I mean blog posts for LinkedIn pulse, status updates, and the like. You might want a short report accessible through a squeeze page that you can link to so you can build a list of interested followers.

Of course, none of this will matter if you’re not connected with anyone! So, you’ll need to consistently build your network. On LinkedIn, you can be connected to up to 30,000 people. Surely out of that many you can find enough customers, clients, and referral partners to build a business out of!

You’ll want to substantiate who you are and what you sell through real recommendations. Real, as in not fake, by the way! LinkedIn is a quality platform, and quality always wins out! And finally, you’re going to have to stay on top of your industry’s announcements and news. After all, you want people to see you as a thought leader, right? So, lead!