Six Ways to Grow Your Brand on LinkedIn

Unlike other social media platforms, LinkedIn is just for business—nothing else! So, it would make sense that LinkedIn should be your “go to” platform for personal and business branding. In this article, I’d like to show you a few things you can do to harness LinkedIn’s amazing power to brand either yourself or your business, or even a client’s business!

LinkedIn Pulse

LinkedIn has a blogging feature called Pulse. If you’re not using Pulse, you’re missing out big time! Creating and posting blog posts on LinkedIn will not only get you a lot of eyeballs on your profile, but it will help people really learn who you are, what you know, and what you can do for them. Blogging on LinkedIn is tops!

Advertise Intelligently

LinkedIn advertising is somewhat expensive, but that doesn’t mean that using paid ads in conjunction with LinkedIn isn’t a good idea. Ads on Microsoft’s Bing network are still fairly cheap. And, YouTube’s video ads are cheaper still! Learn about paid advertising and send that traffic to your LinkedIn posts and profile!

Leverage Your Employees

If you have employees, you don’t need to be the only one working LinkedIn! Get them to carry part of the load and make regular posting part of their job descriptions. This doesn’t have to take a lot of time, and it doesn’t have to be a big distraction, either. You can multiply not only your efforts, but also your reach because you’ll be posting content on other people’s accounts.

Use SEO

SEO stands for Search Engine Optimization. In our case, we’re talking about how people search for other people on LinkedIn. Figure out how people are going to find you and then make sure those keywords are included in your headline and in your profile summary.

Use Video

If you’re not hip to video as a marketing powerhouse, you’re missing the boat! You, or your employees, should be creating videos, which you can post on YouTube and then sharing those on LinkedIn. Sharing is easy! Just a few clicks and now this content is available for all your connections to see.

Use SlideShare

LinkedIn owns SlideShare, which is a PowerPoint and Keynote sharing platform. Another great idea is to take your presentations, share them on SlideShare and then post them on LinkedIn. The more content you can post on LinkedIn the better!

How to Turn Your Connections into a Tribe on LinkedIn

According to Google’s online dictionary, a tribe is “a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.” Seth Godin popularized the idea of tribes in his book, aptly named Tribes. The idea being that people tend to find each other through the Internet, and also that businesses and thought leaders can take advantage of this phenomenon to sell more of their products and services. So, having said all of that, wouldn’t it be great if you…yes you…could build a tribe for yourself? Fortunately for you, LinkedIn is a great place to do this, and in the rest of this article, I’m going to show you a few things you can do to start to “tribalize” your connections. Do that, and you’ll never lack for business again!

One of the first things you have to do is to build community. You don’t want to just be connecting with people. You want to reach out to them and bring them into your world! You actually do want to build a relationship with them! One of the most important things you can do is to message your connections on a regular basis. And, when they respond, you want to deepen that relationship by actually having a conversation with them! You can easily manage this through messaging. No one’s saying you have to meet a few thousand people at Starbucks over the course of the year. You can be intelligent with this. But, if you want a tribe, you do have to go that extra mile!

The other thing you can do is to provide your tribe with pertinent information. Reports, videos, podcasts, audios of other types, all these things will serve to make people more familiar with you. You really should be considering the video component. And, those videos should show your face! Talking! Acting like a caring pro! To have a tribe means you’re the leader. So, you have to start acting like a leader. Do that and you’ll start getting paid like a leader, too!

Three Ways To Boost Your Or Your Company’s LinkedIn Profile

Once you have your profile on LinkedIn all sorted out, you’ll want to use it to start getting business for yourself (or a job, if that’s what you want). There are several ways to do this, three of which I’m doing to talk about here. I’ll cover other methods in my other articles. So, check those out!
Tip #1: Understand Your Audience
Advertisers, copywriters, and salespeople of all types understand the necessity of really understanding who their target audience is. You need to too! You must understand what your target audience wants, why they’re there reading your profile, what their hot buttons are. Just like a professional sales letter writer, you need to get inside their proverbial heads and talk to them the way they’re already thinking. If you can do this, you’ll automatically mesh with your audience. They’ll not only like you, they’ll believe in you and frankly buy from you. If you alienate your audience, however, you might as well quit. This is that important!

Tip #2: Get Your Keywords Right
Keywords are the phrases that someone types into a search window in order to find web pages that match the keyword phrase. So, if you type in “restaurant Boise”, you should get a list of restaurants in Boise. Works the same way on LinkedIn. Someone might type in “accountant Dallas” in order to find accountants in Dallas, TX. I’m sure you can see how important having the right keywords in your profile are for people who want to do business on LinkedIn. So, couple of things. First off, you need to find what keywords people are using, or might use, to search for you on LinkedIn. You can ball park this by searching yourself and keeping track of what results you find. Second, you’ll need to use these keywords both in your headline and in your profile summary.

Tip #3: Make Use of LinkedIn’s Own Analytics
Although the amount of information you can get from LinkedIn varies according to whether you have a free or paid account, both types of accounts can glean a lot of useful information from your LinkedIn analytics page. You can see who’s searched for you. You can also get an albeit small list of keywords used. This isn’t a lot of information to go on, but it does help!